Altria Group, Inc.
As of Fiscal Year 2025 (ended December 31, 2025)
Key KPIs at a Glance
| Metric | Value |
|---|---|
| Total net revenue (FY2025) | $23.28 billion, down 3.1% year-over-year |
| Net income (FY2025) | $6.95 billion, down 38.3% year-over-year (driven by ~$2.2B in non-cash e-vapor/NJOY impairment charges) |
| GAAP diluted EPS (FY2025) | $4.12, down 37.0% year-over-year |
| Adjusted diluted EPS (FY2025) | $5.42, up 4.4% year-over-year |
| Total operating companies income (OCI) (FY2025) | $10.29 billion, down 13.2% year-over-year (Smokeable +1.5%, Oral Tobacco +26.2%, offset by an E-Vapor segment operating loss of $2.30 billion) |
| Domestic cigarette shipment volume (FY2025) | Down 10.0% year-over-year (approximately 9.5% adjusted for calendar differences) |
| on! nicotine pouch shipment volume (FY2025) | 177.8 million cans, up 10.9% year-over-year from 160.3 million cans |
| Marlboro U.S. retail cigarette share (FY2025) | 40.5% of the total cigarette category (down 1.2 pts YoY); 59.4% of the premium segment (up 0.1 pt YoY) -- company-disclosed retail-audit estimate |
| on! U.S. oral tobacco category share (FY2025) | 8.2% of the total oral tobacco category, up 0.1 share point year-over-year -- company-disclosed retail-audit estimate |
| E-vapor (NJOY) non-cash impairment charges (FY2025) | Approximately $2.2 billion in goodwill and intangible-asset impairments for the full year (including ~$1.3 billion in Q4) |
| Dividends paid (FY2025) | $7.0 billion; dividend raised 3.9% during 2025, the 60th consecutive annual increase |
| Share repurchases (FY2025) | $1.0 billion (17.1 million shares at an average price of $58.50) |
| Current dividend yield (as of Sept. 26, 2026) | Approximately 6.45%, based on an annualized dividend of $4.44/share and a stock price near $68.82 -- third-party market data (stockanalysis.com), not a filed company figure |
Sources: Revenue, segment, income, EPS, volume and dividend figures are company-disclosed, from Altria Group's Q4/Full-Year 2025 Earnings Press Release (Exhibit 99.1 to Form 8-K, filed with the SEC and issued via press release on January 28, 2026, covering the twelve months ended December 31, 2025). Altria's current reportable segments are Smokeable Products, Oral Tobacco Products, and E-Vapor Products (NJOY, acquired 2023), plus an immaterial 'All Other' category; the former Wine segment (Ste. Michelle Wine Estates) was divested in October 2021 and no longer appears. The E-Vapor Products segment posted net revenue of -$13 million in FY2025 (returns/allowances exceeded gross shipments) and 'All Other' was only $5 million, so both are excluded from the revenue pie as negative/immaterial rather than distorting it; the gap versus total net revenue is under 0.1%. Segment operating income (Operating Companies Income, OCI) is NOT shown as a pie because two of the four segments (E-Vapor: -$2,297M; All Other: -$229M) were negative in FY2025 -- those figures appear in the KPI table instead. Marlboro retail-share and on! category-share figures are company-disclosed, derived from third-party retail audit data (e.g., Management Science Associates) as cited in the earnings release. The current dividend yield is third-party market data (stockanalysis.com, priced September 26, 2026) since yield depends on a live, fluctuating stock price rather than a filed financial statement.