Meta Platforms, Inc.

META ·Technology, Information Technology Services, United States
Analysis › KPI Dashboard

As of Fiscal Year 2025 (ended December 31, 2025)

Key KPIs at a Glance

Metric Value
Total revenue (FY2025) $200.97 billion, up 22% year-over-year
Advertising revenue (FY2025) $196.18 billion, up 22% year-over-year
Daily active people (December 2025 average) 3.58 billion, up 7% year-over-year
Net income (FY2025) $60.46 billion, down 3% from $62.36 billion in FY2024 (reflects a one-time ~$16 billion Q3 2025 tax charge; see note above)
Research and development expense (FY2025) $57.37 billion
Reality Labs operating loss (FY2025) $19.19 billion
Employees (as of December 31, 2025) 78,865, up 6% year-over-year

Revenue by Segment (FY2025)

Total Revenue: $200.97B

Meta Q4/FY2025 earnings release (twelve months ended December 31, 2025)

Revenue by Type (FY2025)

Total Revenue: $200.97B

Meta Q4/FY2025 earnings release; "Other revenue" is Family of Apps' non-advertising revenue plus all of Reality Labs' hardware/software revenue

Worldwide Digital Advertising Market Share (2026E)

eMarketer estimate of full-year 2026 worldwide digital ad spend share, published April 2026 -- the first year eMarketer projects Meta to surpass Google

Total Revenue Growth

Meta annual Q4 earnings press releases, fiscal years 2021-2025

Sources: Segment revenue and operating income figures are from Meta's Q4/FY2025 earnings release (reported January 2026). Full-year net income fell year-over-year despite record revenue because of a one-time roughly $16 billion income tax charge Meta recorded in Q3 2025 tied to the 2025 U.S. tax law (the "One Big Beautiful Bill Act"), not a decline in underlying operating performance. The worldwide digital advertising market-share estimate is a third-party forecast (eMarketer, calendar year 2026, published April 2026), not a Meta-reported figure.