Deluxe Corporation
AI Valuation
AI-generated fair value estimate for this company.
AI Fair Value
$39.86
Market Price
$22.67
Undervalued By
43.1%
Method: 10-year unlevered FCF DCF: $190M normalized annual FCF base (blend of TTM $209.1M and FY2025 $175.3M); 6% FCF growth years 1-5, 3% years 6-10; 9.5% discount rate; 2.5% terminal growth; $1,451.1M net debt ($34.9M cash less $1,486M total debt, reflecting the recently closed $625M Celero Commerce acquisition); 45.86M shares outstanding.
Reasoning: Deluxe is transitioning from legacy check printing to payments and data solutions via the Celero acquisition, so a DCF with modest growth and a higher discount rate reflecting elevated leverage and business-mix transition risk is used.