Deckers Outdoor Corporation

DECK ·Consumer Cyclical, Rubber & Plastics, United States
Valuation › AI Valuation

AI Valuation

AI-generated fair value estimate for this company.

AI Fair Value $186.20
Market Price $80.34
Undervalued By 56.9%

Method: 10-year unlevered FCF DCF: $1.12B TTM FCF base; 8% annual FCF growth years 1-3; 6% years 4-6; 4% years 7-10; 9% discount rate; 3% terminal growth; +$1.13B net cash; 136.18M shares outstanding.

Reasoning: Deckers (Hoka, UGG) is a profitable, brand-concentrated footwear company whose growth is clearly decelerating from its prior hyper-growth phase; a conservative multi-stage DCF with a 9% discount rate reflects durable brand cash flow balanced against tariff, China-demand, and single-brand concentration risk that the market is currently pricing more cautiously than this base case.