Cohu, Inc.
Moat Score — Cohu, Inc.
Total Moat Score
11 / 30
| Moat Factor | Score | Analysis |
|---|---|---|
| Intangible Assets Patents, trademarks, brand strength, or regulatory licenses that protect a company's products or services from being freely copied by competitors. | 3 / 5 | Decades of engineering know-how in test handler design and a growing AI-software layer (Tignis) provide real, if not dominant, technical differentiation. |
| Cost Advantage A durable ability to produce goods or services more cheaply than competitors — through scale, unique access to cheap inputs, location, or process — that lets a company undercut rivals or out-earn them at the same price. | 1 / 5 | No structural cost advantage versus larger ATE rivals Teradyne and Advantest, which benefit from greater scale. |
| Pricing Power The ability to raise prices without losing meaningful business, because the product or service is differentiated, mission-critical, or has few good substitutes. | 2 / 5 | Leading position in test handlers supports reasonable pricing, though large semiconductor customers retain significant negotiating leverage. |
| Network Effect The product or service becomes more valuable to every user as more people or organizations use it, making an established leader harder to displace. | 0 / 5 | No meaningful network effect; value is delivered through equipment performance and software analytics, not user networks. |
| Switching Costs The money, time, or operational disruption a customer would face switching to a competitor, which locks in existing customers and supports renewals. | 3 / 5 | Once a handler/tester platform is qualified into a customer's production line, requalifying an alternative vendor is costly and slow, creating real switching friction. |
| Efficient Scale A market that can only profitably support a small number of players, so incumbents face limited threat from new entrants even without other defenses. | 2 / 5 | The test-handler and semiconductor equipment niches support only a few credible global suppliers, providing some natural barrier to new entrants. |