Celsius Holdings, Inc.

CELH ·Consumer Defensive, Beverages - Non-Alcoholic, United States
Valuation › AI Valuation

AI Valuation

AI-generated fair value estimate for this company.

AI Fair Value $31.10
Market Price $26.79
Undervalued By 13.9%

Method: 10-year unlevered FCF DCF: $462.77M normalized FCF base (TTM); 8% annual FCF growth yrs 1-5 (deceleration from 83% revenue growth as the category matures); 4.5% yrs 6-10; 10.5% discount rate; 2.5% terminal growth; $43.62M net debt ($674.85M debt vs. $631.23M cash); 253.04M shares outstanding.

Reasoning: Celsius has strong, high-margin free cash flow (TTM FCF margin ~15% of revenue) from its energy-drink brand, but after a 53% share-price decline I applied a meaningfully decelerated growth path and above-average discount rate to reflect increasing category competition and the risk that recent hyper-growth rates (now aided by the Alani Nu and other acquisitions) are not sustainable long-term.