Baidu, Inc.
Profit Margins
| Fiscal Year | Gross Margin | Operating Margin | Net Margin |
|---|---|---|---|
| FY2009 | 63.7% | 36.1% | 33.4% |
| FY2010 | 72.8% | 50.0% | 44.5% |
| FY2011 | 73.1% | 52.2% | 45.7% |
| FY2012 | 71.1% | 49.5% | 46.9% |
| FY2013 | 64.1% | 35.0% | 32.9% |
| FY2014 | 61.5% | 26.1% | 26.9% |
| FY2015 | 58.6% | 17.6% | 50.7% |
| FY2016 | 50.0% | 14.2% | 16.5% |
| FY2017 | 49.2% | 18.5% | 21.6% |
| FY2018 | 49.4% | 15.2% | 27.0% |
| FY2019 | 41.5% | 5.9% | 1.9% |
| FY2020 | 48.5% | 13.4% | 21.0% |
| FY2021 | 48.3% | 8.5% | 8.2% |
| FY2022 | 48.3% | 12.9% | 6.1% |
| FY2023 | 51.7% | 16.2% | 15.1% |
| FY2024 | 50.3% | 16.0% | 17.8% |
| FY2025 | 43.9% | -4.5% | 4.3% |