Apple Inc.

AAPL ·Technology, Computer Hardware, United States

As of Fiscal Year 2025 (ended September 27, 2025)

Key KPIs at a Glance

Metric	Value
Total net sales (FY2025)	$416.16 billion
Installed base of active devices	2.5 billion+ (company-disclosed, Q1 FY2026 earnings call, January 29, 2026)
Paid subscriptions across Apple's services	1.5 billion+ (company-disclosed, Q3 FY2026 earnings call, July 30, 2026)
Research and development spending (FY2025)	$34.55 billion
Full-time equivalent employees	~166,000 (as of September 27, 2025, FY2025 10-K)

Revenue by Product/Service (FY2025)

Total Net Sales: $416.16B

Line Item	Value	% of Total
iPhone	$209.59B	50.4%
Services	$109.16B	26.2%
Wearables, Home and Accessories	$35.69B	8.6%
Mac	$33.71B	8.1%
iPad	$28.02B	6.7%

Global Smartphone Unit Market Share (Q2 2026)

Line Item	Value	% of Total
Samsung	22.6%	22.6%
Apple	20.1%	20.1%
Xiaomi	11.2%	11.2%
Other	46.1%	46.1%

Revenue by Geographic Segment (FY2025)

Total Net Sales: $416.16B

Line Item	Value	% of Total
Americas	$178.35B	42.9%
Europe	$111.03B	26.7%
Greater China	$64.38B	15.5%
Rest of Asia Pacific	$33.70B	8.1%
Japan	$28.70B	6.9%

Services Revenue Growth

Year	Services Revenue
FY2021	$68.43B
FY2022	$78.13B
FY2023	$85.20B
FY2024	$96.17B
FY2025	$109.16B

Global Tablet Unit Market Share (Q4 2025)

Line Item	Value	% of Total
Apple (iPad)	41.9%	41.9%
Other	58.1%	58.1%

Sources: Segment, regional, and services revenue figures are from Apple's FY2025 Form 10-K and its official Q4 FY2025 earnings press release; smartphone and tablet market-share figures are third-party analyst (IDC) estimates based on unit shipments, not Apple-reported.